FEAR OF GOD EXCLUSIVELY FOR ERMENEGILDO ZEGNA
Amplifying the Fear of God Exclusively for Ermenegildo Zegna collection, my creative role included crafting marketing content for social media, press releases, editorial print publications, public relations events and experiential stores in Chengdu, Milano and Los Angeles. Liaising across departments and brands, I collaborated on dynamic marketing activations for the Paris Fashion Week Preview, as well as the digital pre-order and launch phase, approved by Zegna Artistic Director Alessandro Sartori and Fear of God Founder Jerry Lorenzo.
