BEAUTY MUST-HAVES | JOE FRESH
At Joe Fresh, I contributed to the brand storytelling and copywriting behind all key marketing initiatives. For the relaunch of the Joe Fresh Beauty Must-Haves, I pitched enticing product names and makeup descriptions with the brand’s playful tone of voice. The creative content I worked on was featured online, in printed catalogues, and in-store signage across over 1000 retail locations.
