ELEVATED ACCESSORIES | JOE FRESH
Developing Brand Standards and a consistent Style Guide at Joe Fresh, I helped establish a compelling tone of voice that appealed to young Canadians. The goal was to put an editorial spin on everyday essentials and tell a compelling fashion story that would get young customers excited about inspiring new products and outfit ideas. All copy and content was centred around putting an upbeat spin on accessible style, celebrating exciting fashion finds that spark moments of joy and make you smile.
